Morning Innovators ⚡ In less than 5 minutes, we’ll cover…

🥳 The best funding opportunities, events and jobs in the Start-Up world this week
📰 This week’s biggest news stories in the Start-Up world
🏛 How this Start-Up is restructuring the new SaaS era
🤝 How giving creative refunds can get you thousands of new customers
🔎 An AI tool that helps you rank on search engines and in LLMs

✨ Last week’s most clicked link, was this link taking you through to EWOR’s application process, with successful Founders getting a €500,000 investment.

Happy hustling,

Rich

🎤 Opportunities + Events

🍊 Passion Capital have just raised a $55m fund to invest in European Pre-seed companies in FinTech and Enterprise risk - submit your deck here!

🎤 NatWest have launched their pitch competition with a share of £100k in equity-free up for grabs - apply here!

🏃 a16z Speedrun is open for applications, with successful applicants getting up to $1m invested into them - apply here!

We now have a community of thousands of Start-Ups and Founders, here are the hottest Start-Up job opportunities from the Innovators Uncensored community on our very own Start-Ups Job Board!

💼 Start-Up Jobs

🧑‍💻 Senior Mobile App Developer, Pearl Social
🎥 Content Lead, Taxd
🎨 Product Designer, Pearl Social

🖇 Synthesia announces major hiring push, opens 3 new offices. Sifted

📈 Revolut eyes valuation of up to $200bn in eventual IPO. TechCrunch

🤷 Anthropic shrugs off VC funding offers valuing it at $800bn+, for now. TechCrunch
 
⛽️ Synthetic fuel startup Rivan raises £25m investment. UKTN

Planning a trip for business or pleasure?

Final Rentals, a pioneering car rental fintech headquartered in Wales, has revolutionised the industry with its innovative approach and product-centric strategy. By addressing key challenges within the car rental sector, Finalrentals has experienced remarkable growth, increasing its size sixfold in the past 12 months. The company's expansion is not limited to growth metrics alone; it has also successfully established a robust global presence, extending its footprint across the EU and the Caribbean.

Book your rental here!

We’ve all seen brands give out discounts, or maybe even free product - but how useful is that really? Well, Neutonic wanted to do it a different way, and it has gone down incredibly.

They’ve encouraged fans to order their multi-flavour pack, and if there are any flavours in there they don’t like, Neutonic will refund them for those flavours. This means you get people to try more flavours, which means they can also tell their friends about all the flavours - and you’re getting paid!

There will be a few who ask for refunds, but those refunds more than pay for all the word of mouth that this campaign has given them!

How can you use refunds to get more attention on your brand?

Each week we highlight our favourite tools - either something we’ve been using in our businesses, or tools that our Start-Up community have recommended.

RankAI is an SEO/GEO agent that handles everything autonomously to drive you millions of visitors from Google & AI Search like ChatGPT. Drop in your website, and RankAI handles the rest: it finds high-intent queries your customers search on Google and ChatGPT, publishes optimised pages, tracks performance, and recreate pages iteratively until they get you visitors.

🚀 Fullview: Rebuilding Customer Support for a New SaaS Era

In a world where customer support is often slow, fragmented, and frustrating, Fullview is taking a fundamentally different approach. Founded by Daniel, the company is transforming how SaaS businesses interact with their users by removing the friction from troubleshooting.

Instead of long email chains or clunky third-party tools, Fullview enables support teams to instantly access user sessions, co-browse in real time, and even take control of a customer’s screen, all without requiring downloads. The result is simple but powerful: faster resolutions, smoother experiences, and significantly happier customers.

Built on a Shared Vision

From the outset, Daniel knew this wasn’t a problem he could solve alone. He needed a Co-Founder with deep technical expertise and a strong understanding of SaaS products.

They connected through tech networks/groups, aligning on a shared belief that traditional customer support was fundamentally broken. Together, they set out to build something better - not just an incremental improvement, but a complete rethink of how support should work in modern software companies.

Early Traction: Solving a Pain People Felt Immediately

Fullview’s first customers didn’t come from clever growth hacks or big marketing spend - they came from direct, hands-on outreach.

The team leaned heavily on LinkedIn, cold emails, and conversations with SaaS founders to understand real pain points. A consistent theme emerged: support teams were struggling with inefficient tools and time-consuming processes.

By presenting a clear, immediate solution to a well-understood problem, Fullview quickly converted those early conversations into paying customers. It wasn’t about convincing people they had a problem - it was about showing them a better way to solve it.

Scaling: From Useful Tool to Essential Infrastructure

Once initial traction was established, Fullview shifted its focus to scaling in a more structured way.

Content marketing, partnerships, and word-of-mouth became key drivers of growth. But the real unlock came from the product itself. Once teams experienced the speed and ease of resolving issues through Fullview, it became difficult to go back to older methods.

Case studies and customer testimonials played a major role here. By demonstrating tangible improvements in resolution times and customer satisfaction, Fullview built credibility within the SaaS ecosystem and positioned itself as more than just another tool.

Product Philosophy: Listen First, Build Second

One of the most important lessons for the team was the value of staying close to users.

In the early stages, it’s easy to overbuild or chase features that seem exciting internally. Fullview avoided that trap by continuously engaging with customers and letting real feedback guide product decisions.

This ensured the platform evolved in line with actual needs, not assumptions, turning it into something customers relied on rather than just experimented with.

Funding: Timing It Right

Fullview took a measured approach to fundraising. Instead of raising early and figuring things out later, the team focused first on achieving product-market fit.

When they did decide to raise, they leveraged their network, warm introductions, and early traction to attract investors who aligned with their long-term vision. The goal wasn’t just capital, it was bringing on partners who understood where the company was heading.

The Biggest Challenge: Standing Out in a Crowded Market

Customer support software is a busy space, and cutting through the noise wasn’t easy.

Fullview’s solution was clear positioning. Rather than competing directly with generic screen-sharing tools, they defined a new category: instant, in-app support with no downloads required.

That differentiation, combined with strong execution, allowed them to stand out and carve a distinct place in the SaaS landscape.

Next week I’ll be highlighting another awesome Start-Up, as well as sharing all the usuals including funding opportunities, Start-Up news, plus plenty of awesome tips, tricks and tools.

P.S. Connect with me on LinkedIn…