⚡ How is this Start-Up is Making UGC a Breeze

Morning Innovators ⚡ In less than 5 minutes, we’ll cover…

🥳 The best funding opportunities, events and jobs in the Start-Up world this week
📰 This week’s biggest news stories in the Start-Up world
🌬 How this Start-Up has made UGC content creation a breeze
🗣 How shouting about your product wins you customers
🧠 An AI tool that allows you to go from Idea-to-app in minutes

✨ Last week’s most clicked link, was this link taking you through to Found Capital, who are looking to invest £500k in two early-stage businesses before the end of the year.

Happy hustling,

Rich

🎤 Opportunities + Events

🆙 LvlUp Ventures are looking to back 50 early stage companies before the end of the year across their sector agnostic Seed fund and their consumer packaged goods fund - find out more here!

🇪🇺 Project Europe are running their latest hackathon in collaboration with ElevenLabs, with the winners walking away with some big cash prizes - apply here!

🦌 Antler and Glenluna Ventures are hosting their ‘Build Like a Pro’ Buildathon with > £1m to invest in the businesses built - apply here!

We now have a community of thousands of Start-Ups and Founders, here are the hottest Start-Up job opportunities from the Innovators Uncensored community on our very own Start-Ups Job Board!

💼 Start-Up Jobs

👷 Full Stack Engineer, Tano
🎬 Creative Strategist, Stocked
🎨 Lead Product Designer, DevAlly

💸 Peec AI raises $21m Series A backed by singular and Antler. Sifted

🦄 Danish startup Flatpay joins the club of European FinTech unicorns. TechCrunch

❤️ As Loveable hits $200m ARR, its CEO credits staying in Europe for its success. TechCrunch
 
🐟 FCA approves second PISCES operator in growth push. UKTN

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Sometimes, it really is as simple as going to a conference and just shouting about your product, which is exactly what Contrast did.

Last week, I went to the HubSpot Grow Summit in London, and as everyone went outside for some fresh air at lunch time, they were greeted by a giant billboard on the back of a van promoting contrast, with a man doing circles around the van screaming about just how good Contrast is. When I say screaming, I mean bellowing as loud as humanly possible.

This obviously caught everyone’s attention, and this was a somewhat captive audience of hundreds of their target users.

How can you get a sign, pitch up outside a conference and shout at your target users?

Each week we highlight our favourite tools - either something we’ve been using in our businesses, or tools that our Start-Up community have recommended.

“Idea-to-app in minutes" sounds simple, until you try to build something real. Real products need structure, and Paraflow brings that to you, acting as an AI Product Design Agent that works like a full team. On one canvas, two AI minds - a product manager and a designer work together to build structured specs that bridge ideas and code. With PRDs, user flows, and prototypes always aligned, you get richer specs, fewer prompts, and a build that stays well-controlled - and truly professional.

Infinite Pulse: The Creative Engine Powering the Next Generation of Consumer Tech Growth

Infinite Pulse is a performance-focused UGC and content production platform built specifically for consumer tech companies that need ads which actually convert.

Daniyal and his team help early-stage to Series B+ startups create high-performing paid ads, optimise creative strategy, and build scalable systems that reduce CAC and accelerate paid growth.

Building Solo: “Challenging, But Clarifying”

Daniyal is a solo Founder, not because he avoided a Co-Founder, but because the model naturally evolved that way.

Running Infinite Pulse alone has forced him to become deeply resourceful, brutally self-aware about gaps in his skill set, and quicker in making decisions. Instead of relying on a partner, he has built a support network of mentors, advisors, and trusted contractors who supplement his capabilities without slowing him down.

The First Customers: Value-First Cold Outreach

Infinite Pulse didn’t launch with ads or warm intros, it started with uncomfortably hands-on outreach.

Daniyal manually identified consumer apps he genuinely liked, then sent them hyper-personalised messages that delivered value upfront. Examples included:

• rewriting their highest-performing TikTok ad

• recording a 30-second Loom analysing competitor creative

• sharing 2–3 hooks they could test that same day

• creating a mini-audit without being asked

It wasn’t scalable, but it worked - and those early experiments shaped the business’ outreach philosophy: show value before you talk about value.

Scaling Through Systems, Not One-Offs

Growth came when Infinite Pulse shifted from ad-hoc content to repeatable creative systems.

Daniyal built:

• weekly creative cycles

• structured testing frameworks

• consistent processes for creators

• tight feedback loops with paid teams

• predictable, modular content pipelines

This allowed them to sign larger, more sophisticated clients while maintaining quality and speed. Tightening their ICP made outreach smoother, onboarding cleaner, and results stronger.

What He Learned (and Would Do Differently)

One of the clearest lessons?
Client quality beats client quantity every time.

Early on, Infinite Pulse worked with teams that churned quickly due to internal chaos or shifting priorities. Today, they focus only on aligned consumer tech teams with a clear paid growth function.

If he were starting again, Daniyal would define the ICP much earlier, say no to misaligned clients sooner, and avoid taking projects simply to build momentum.

Funding: Fully Bootstrapped, Fully Profitable

Infinite Pulse is entirely bootstrapped.

Daniyal started with almost no capita - only his laptop, time, and a willingness to do the unscalable things. Operating costs were tiny: flexible contractors, lightweight tools, no office.

Because creative production and UGC have strong margins, Infinite Pulse reached profitability quickly and used early revenue to fund growth.

No investors. No debt. Just cash flow and execution.

The Hardest Part: Finding the Right Business Model

Pricing and margins have been the toughest challenge.

Daniyal experimented with retainers, flat fees, and various bundles. Many models worked… but they didn’t always balance strong margins with predictable results for clients.

The breakthrough came with performance-aligned pricing - such as pay-per-install or pay-per-website-click.

It gives clients clearer ROI while ensuring Infinite Pulse is paid fairly for performance.

Lessons From the Journey — and What He’d Change If Starting Again

Daniyal’s biggest lessons mirror patterns seen across the best creative agencies and tools:

• Define the ICP early - everything becomes easier.

• Build systems, not one-offs - scalability depends on process.

• Outbound is a skill, not a task - consistency compound results.

• Client quality > client quantity - avoid misalignment at all costs.

• Delegate earlier - contractors and specialists unlock speed.

If he were starting again today, he’d pick a tighter niche, build a structured outbound engine from day one, and obsess even more over scalable creative frameworks.

Next week I’ll be highlighting another awesome Start-Up, as well as sharing all the usuals including funding opportunities, Start-Up news, plus plenty of awesome tips, tricks and tools.

P.S. Connect with me on LinkedIn…